Schedule

Dates:	February 1 \| February 2 \| February 3 \| February 4
Tracks:	Business \| Executive \| Workshop

Monday, February 1


4:00PM - 7:00PM		Open Registration

7:00PM - 9:00PM		Welcome Reception and Ignite NOLA

9:00PM - 10:00PM		Presentation Karaoke

Tuesday, February 2


9:00AM - 10:30AM		General Session: Welcome & Opening Remarks, Sprints Rives, jascha kaykas-wolff, Sean Power, Jennifer Zeszut, Douglas Karr, Inga Broerman, Casey Carey, Amber Naslund, Christian Howes

10:30AM - 11:00AM		Science Fair Lauraleigh Cairns, Heather Crince, Michael Cook, Jason Widup, Eric Rickson, clay moore, Adron Hall, Brian Gallagher, Christian Howes

11:00AM - 12:30PM		General Session: Sprint Scott Hoffman, Seth Dallaire, Steve Woods, Sam Yagan, Jen Houston, John Lovett, Alex Yoder, Rives, Christian Rudder, Anton Konikoff

12:30PM - 4:30PM		User Experience Interviews Justin Garrity, Eric Butler, Mike Swope, Vince Kenkel

1:30PM - 2:00PM		Marketing. Changed Forever. Cross-Channel Lifecycle Marketing for Today's New Marketer Scott Olrich, Rick Heffernan

2:00PM - 2:30PM		Get To Know Our Open Exchange Partners

3:00PM - 4:00PM		One-to-One Merchandising: How to Drink from the Holy Grail of E-Mail Marketing Lauraleigh Cairns, Erick Barney, Heather Blank
		The Evolution Revolution: An Introduction to Iterative Marketing Justin Spohn
		Tracking Off-Line Conversions Alan K'necht, clay moore
		Troubleshooting Tips and Tricks Neil Fasteen
		Turn Good Results into Great: The Keys to Ongoing Web Site Optimization Bob Garcia

4:30PM - 5:30PM		Communilytics 101: How to Accurately Measure Your Social Media Investments Justin Kistner, Sean Power, Deanna Meyler PhD
		Garbage In, Garbage Out: Best Practices for Tagging and Analytics Governance Jeff Jobe
		Hidden Gems & Top 10 Reports of Webtrends Analytics Derek Fine, Chris Grant, Tami Dalley
		Listening to the Numbers: How to Create Better Data-Driven Content Frans Keylard, Meyar Sheik
		Making Analytics Work Across Your Enterprise Heather Crince, Adron Hall, Tony Gray

7:00PM - 10:00PM		Muriel's Jackson Square: Taste & Experience the Real New Orleans

Wednesday, February 3


9:00AM - 9:30AM		User Experience Revolution at Webtrends Justin Garrity

9:30AM - 10:00AM		Real-Time Data and The Power of Visualization Ben Cerveny

10:00AM - 10:30AM		The Death Of Garbage In Garbage Out & The Need For Attention Stephen Baker

10:30AM - 11:00AM		Science Fair Lauraleigh Cairns, Heather Crince, Michael Cook, Jason Widup, Eric Rickson, clay moore, Adron Hall, Brian Gallagher

11:00AM - 11:30AM		The Future of Publishing > Media Panel Sam Whitmore, Alan Citron, Lewis DVorkin, Stephen Baker, Paul Berry

11:30AM - 12:00PM		Webtrends Product Roadmap Casey Carey

12:30PM - 4:30PM		User Experience Interviews Justin Garrity, Eric Butler, Mike Swope, Vince Kenkel

1:00PM - 2:00PM		How to Build and Manage Your Organization’s Social Media Presence Justin Kistner, Greg Poffenroth
		No More Funny Money: Measuring ROI on Non-Commerce Web Sites Peter Sanborn
		Trends in Customer Segmentation > Industry Experts Panel Jacques Warren, Jennifer Wilson, Jim Novo, Kevin Hillstrom, Gary Angel, Andy Holmes

2:30PM - 3:30PM		Bring Benjamins to the Social: How to Turn Blogs and Other Social Media into Revenue Builders Neil Lynch, Matthew Ball
		Build Better WebSphere Portals and More: IBM and Webtrends Integration Michael Cook, Richard Gornitsky
		If You Want To Go Big - You Have To Go Mobile Eric Rickson
		Marketing Optimization - Business Trends, Challenges and Product Directions Shu-Yao Chien
		Workshop: The RESTful Way – How to Use Webtrends REST Services Adron Hall

4:00PM - 5:00PM		Measuring Facebook: Web Analytics for the Popular Networking Site Justin Kistner
		Sharing the Load: Managing Analytics Across Departments Heather Crince, Kari Keefe
		Taming the Beast: The Smart Way to Build and Manage Your Web Analytics Program clay moore, Eric Tobias
		Turn Numbers into Meaning: How to Build Better Scorecards Brandon Ralls, Chris Grant
		Unlocking the Value of Online Display Advertising Stanley Wong

7:00PM - 10:00PM		Pat O'Brien's on the River: Bring Engage to a Fitting Conclusion

Thursday, February 4


9:00AM - 10:00AM		Repeat Session : Troubleshooting Tips and Tricks Neil Fasteen
		Repeat Session: Communilytics 101: How to Accurately Measure Your Social Media Investments Justin Kistner, Sean Power
		Repeat Session: Hidden Gems & Top 10 Reports of Webtrends Analytics Derek Fine, Chris Grant, Tami Dalley

9:00AM - 12:00PM		User Experience Interviews Justin Garrity, Eric Butler, Mike Swope, Vince Kenkel

10:30AM - 11:30AM		Repeat Session: If You Want To Go Big - You Have To Go Mobile Eric Rickson
		Repeat Session: Turn Good Results into Great: The Keys to Ongoing Web Site Optimization Bob Garcia
		Repeat Session: Turn Numbers into Meaning: How to Build Better Scorecards Brandon Ralls, Chris Grant