Engage Network
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Taking a more playful approach to your fanbase can help drive increased engagement and traffic for your fan page. One technique is the use of game mechanics. The goal of game mechanics is to keep customers coming back and doing what you want them to do through incentives and rewards. Game mechanics can be implemented [...]
What is Do-Not-Track? Do-Not-Track (DNT) is a framework unveiled in Dec 2010 by the FTC setting guidelines for providing consumers with notice and choice about data collection. What are the key elements of the framework? The FTC spelled out three key elements: reduce the burden on consumers to seek out and “choose” privacy protective data [...]
Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global [...]
Today’s question: What are the 2-3 most important skills digital marketers need today? Why? Leave a comment or tweet @Webtrends
On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile. Like our Forrester study, the key take away here is that “data driven” marketing will [...]
Halloween in Las Vegas is probably unparalleled in it’s authenticity and imagination. In lieu of this year’s celebrations, The Las Vegas Halloween Parade (LVHP), created a Facebook presence for their sponsors. The Parade, held on Halloween night, is an all ages event complete with visual and performing artists contributing everything from live music to mobile [...]
In our current economy, companies are asking their employees to “do more with less”. Marketing is usually the first to go under the microscope. That’s why it’s essential that we’re able to prove and improve the value we deliver. Optimization via testing and targeting is being used more today than ever before to drive better business results. Virtually [...]
I recently led a session at #PivotCon 2011 in NYC – the marketing conference unlike any other in that it’s singularly focused on the Rise of the Social Consumer and how brands in the know are connecting with those consumers. photo by Nina Tekwani I (@hopefrank) was joined on stage by the CMO of Zinio, [...]
When someone asks what my favorite feature of Analytics 10 is, I almost always respond, “confidence.” I then navigate to a very specific view to demonstrate what makes the product so great. Sure I love the design of Analytics 10—the thumbnails, the groups, the infographic style dashboards—but as a marketer, my favorite view is this [...]
Yesterday Google announced changes to their default search experience for users signed in to a Google account – http://googleblog.blogspot.com/2011/10/making-search-more-secure.html When Google makes a change like this there’s usually some confusion and this is no exception. As with the Instant Search changes last September – read our post here – we’re working with the Google Search [...]
A few months ago, I wrote a blog post on Facebook’s EdgeRank and the confusion behind the secret algorithm that decides whether your post will make it to your fans’ news feed. A recent study by PageLever confirms the importance of News Feed Optimization (NFO) aka the science of making your posts appear on your [...]
Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for [...]
The various reflections concerning the passing of Steve Jobs cover all the things that he created. But did he create new items or just enable them in their time to be? One phrase that has been used to describe a type of invention is “Steam Engine Time”. James Watt is credited with inventing the steam [...]
Recently a movie that celebrates a lot of what we love at Webtrends – analytics, measurement and Brad Pitt (the ladies especially) – opened nation-wide. “Moneyball” tells the story of how Brad Pitt single-handedly outwits the entire baseball establishment to take the Oakland A’s from The Bad News Bears to world beaters. Or something like [...]
In August news leaked that Apple was phasing out access to the unique device identifier (UDID) on iOS devices. By default the Webtrends SDK for iOS uses a hashed version of the UDID for the visitor id. Never fear, the default behavior is easily adjusted. A simple SDK configuration change and rebuild will keep your [...]
What a whirlwind week in Indianapolis! With the music of Train still in my ears and ExactTarget’s Interactive Marketing Hub fresh on my mind, I want to share the three moments that stood out most for me at this year's customer conference:
Come over and take a peek. Marketing Iteration has relaunched: http://www.marketingiteration.com
I recently attended, and spoke at, Sports Marketing 2.0 in Chicago. I’m not going to lie; I’m a sports fanboy so it was pretty exciting for me to attend and meet the heads of marketing for teams like the Chicago Bears and Bulls, Detroit Redwings and more. Now, having had a week to contemplate the discussions, [...]
We are looking to hire a Strategy & Analytics Manager at Digitas Health with strong background in web analytics. Link to job posting: http://digitas.myvurv.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=25646&szReturnToSearch=1&szWordsToHighlight= Please email me at: bma@digitashealth.com if interested. Thanks, -Bernice
I can't believe this site contains the Google Analytics tag!
BusinessWeek announced today that Yuri Milner, the man behind the Moscow-based Internet holding company Digital Sky Technologies, has allocated a cool $1 billion for investing in social web startups over the next five years. DST usually takes small stakes in big, proven companies that aren’t necessarily interested in offering public shares. Recently Milner’s company plunked down [...]
This morning the Microsoft Outlook blog announced the release of Social Connect, a beta add-on that works with Outlook 2010, 2007, and 2003. Social Connect aggregates your Facebook, MySpace, and LinkedIn connections – as well as their social information – and then integrates it all into your Outlook contact directory. You can add new contacts [...]
The general session videos have started to be uploaded and are now available for viewing and presentations are also available for download. Our VP of Marketing, Jascha shares a story about roller coasters and conference innovations and asks what were your thoughts on Engage? Take a moment to rate the sessions you attended, leave feedback or create your own discussions - we're always open to hear about places for improvement or change.
The second of four fabulous Great Data Give Away prizes is now up for grabs…InfoChimps Twitter Census Data! This is no small award, my beloved data geeks. This dataset is a corpus of tokens collected from tweets sent between March 2006 and November 2009. That’s 3 years of tweets! A “token” is either a hashtag (#data), a [...]
I'm really excited about the Engage conference next week - I hope you are too. Besides all of the great sessions, it's a fantastic opportunity to meet friends - old and new - and learn about how people just like yourself are solving their business problems at their companies. These relationships will carry on well past the conference itself. I'm also thrilled to be hosting the session "Hidden Gems and Top 10 Reports in Webtrends Analytics." It's ... [read more]
Just a week ago we served up the first course of our delicious Webtrends Facebook fan page contest The Great Data Give Away. Since then, every self-respecting information geek has fogged up the prize case glass in anticipation of discovering who will win the delectables up for grabs. This week’s prize is totally tasty: Two comprehensive [...]
The skies were clear in New Orleans on the last day of the Engage 2010 customer conference, which continued the camaraderie and collaborative learning found in the first and second days. The breakout sessions overflowed, smiles lit the rooms, and the conversations that spilled out in the hallways were punctuated by the sound of high-fives [...]
As the sessions and workshops wrap up we'll have the presentations or materials available here for download. Take a moment to rate the sessions you attended, leave feedback or create your own discussions - we're always open to hear about places for improvement or change. Thanks!
A few of us will be heading out for a run each morning before breakfast at the conference. If you're interested in joining us, please drop a reply here, or just meet us at the lobby at 6am. We don't know New Orleans very well, so we will probably leverage some existing runs we find (does anyone know of any?). Say, 5 miles or so around the city. Perhaps starting with these runs: http://www.mapmyrun.com/find-run/united-states/la/new-orleans See you... [read more]
The first full day of the Engage 2010 customer conference began yesterday morning with a ballroom packed with professionals eager for inspiration into the methodologies of making sense of customer intelligence. We started off with a short speech from Webtrends’ VP of Marketing Jascha Kaykas-Wolff. Jascha welcomed everyone to New Orleans, explained the philosophy behind the [...]
I'd be interested in listening to your thinking, lessons learned, and observations about platforms inside the firewall.