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Patrick Mazzotta
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Michele Warther
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Activity


Taking a more playful approach to your fanbase can help drive increased engagement and traffic for your fan page. One technique is the use of game mechanics. The goal of game mechanics is to keep customers coming back and doing what you want them to do through incentives and rewards. Game mechanics can be implemented [...]


Wed, Nov 23 at 9:21PM

Michelle Anderson posted Do-Not-Track Q&A

What is Do-Not-Track? Do-Not-Track (DNT) is a framework unveiled in Dec 2010 by the FTC setting guidelines for providing consumers with notice and choice about data collection. What are the key elements of the framework? The FTC spelled out three key elements: reduce the burden on consumers to seek out and “choose” privacy protective data [...]


Wed, Nov 23 at 9:21PM

Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global [...]


Sat, Nov 12 at 9:22PM

Today’s question: What are the 2-3 most important skills digital marketers need today? Why? Leave a comment or tweet @Webtrends


Sat, Nov 5 at 3:46PM

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile. Like our Forrester study, the key take away here is that  “data driven” marketing will [...]


Thu, Nov 3 at 4:45AM

Halloween in Las Vegas is probably unparalleled in it’s authenticity and imagination. In lieu of this year’s celebrations, The Las Vegas Halloween Parade (LVHP), created a Facebook presence for their sponsors. The Parade, held on Halloween night, is an all ages event complete with visual and performing artists contributing everything from live music to mobile [...]


Mon, Oct 31 at 9:53AM

In our current economy, companies are asking their employees to “do more with less”.  Marketing is usually the first to go under the microscope. That’s why it’s essential that we’re able to prove and improve the value we deliver. Optimization via testing and targeting is being used more today than ever before to drive better business results.  Virtually [...]


Fri, Oct 28 at 11:14AM

I recently led a session at #PivotCon 2011 in NYC – the marketing conference unlike any other in that it’s singularly focused on the Rise of the Social Consumer and how brands in the know are connecting with those consumers. photo by Nina Tekwani I (@hopefrank) was joined on stage by the CMO of Zinio, [...]


Thu, Oct 27 at 11:24AM

When someone asks what my favorite feature of Analytics 10 is, I almost always respond, “confidence.” I then navigate to a very specific view to demonstrate what makes the product so great. Sure I love the design of Analytics 10—the thumbnails, the groups, the infographic style dashboards—but as a marketer, my favorite view is this [...]


Mon, Oct 24 at 12:05PM

Yesterday Google announced changes to their default search experience for users signed in to a Google account – http://googleblog.blogspot.com/2011/10/making-search-more-secure.html When Google makes a change like this there’s usually some confusion and this is no exception. As with the Instant Search changes last September – read our post here – we’re working with the Google Search [...]


Thu, Oct 20 at 10:31AM

A few months ago, I wrote a blog post on Facebook’s EdgeRank and the confusion behind the secret algorithm that decides whether your post will make it to your fans’ news feed. A recent study by PageLever confirms the importance of News Feed Optimization (NFO) aka the science of making your posts appear on your [...]


Mon, Oct 17 at 2:37PM

Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for [...]


Fri, Oct 14 at 10:08AM

Michelle Anderson posted Steve Jobs and Steam Engine Time

The various reflections concerning the passing of Steve Jobs cover all the things that he created.  But did he create new items or just enable them in their time to be? One phrase that has been used to describe a type of invention is “Steam Engine Time”.  James Watt is credited with inventing the steam [...]


Fri, Oct 14 at 10:08AM

Recently a movie that celebrates a lot of what we love at Webtrends – analytics, measurement and Brad Pitt (the ladies especially) – opened nation-wide. “Moneyball” tells the story of how Brad Pitt single-handedly outwits the entire baseball establishment to take the Oakland A’s from The Bad News Bears to world beaters.  Or something like [...]


Fri, Oct 14 at 10:08AM

In August news leaked that Apple was phasing out access to the unique device identifier (UDID) on iOS devices. By default the Webtrends SDK for iOS uses a hashed version of the UDID for the visitor id.  Never fear, the default behavior is easily adjusted. A simple SDK configuration change and rebuild will keep your [...]


Tue, Oct 4 at 11:03AM

What a whirlwind week in Indianapolis! With the music of Train still in my ears and ExactTarget’s Interactive Marketing Hub fresh on my mind, I want to share the three moments that stood out most for me at this year's customer conference:


Tue, Oct 19 at 1:35AM

Come over and take a peek. Marketing Iteration has relaunched: http://www.marketingiteration.com


Tue, Oct 19 at 1:35AM

I recently attended, and spoke at, Sports Marketing 2.0 in Chicago. I’m not going to lie; I’m a sports fanboy so it was pretty exciting for me to attend and meet the heads of marketing for teams like the Chicago Bears and Bulls, Detroit Redwings and more.  Now, having had a week to contemplate the discussions, [...]


Tue, Oct 19 at 1:35AM

We are looking to hire a Strategy & Analytics Manager at Digitas Health with strong background in web analytics. Link to job posting: http://digitas.myvurv.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=25646&szReturnToSearch=1&szWordsToHighlight= Please email me at: bma@digitashealth.com if interested. Thanks, -Bernice


Mon, Apr 19 at 10:57AM (0 comments)

Ali Maleki posted Google Analytics on this Site!

I can't believe this site contains the Google Analytics tag!


Thu, Mar 4 at 8:36AM (0 comments)

BusinessWeek announced today that Yuri Milner, the man behind the Moscow-based Internet holding company Digital Sky Technologies, has allocated a cool $1 billion for investing in social web startups over the next five years. DST usually takes small stakes in big, proven companies that aren’t necessarily interested in offering public shares. Recently Milner’s company plunked down [...]


Mon, Feb 22 at 8:28PM

This morning the Microsoft Outlook blog announced the release of Social Connect, a beta add-on that works with Outlook 2010, 2007, and 2003. Social Connect aggregates your Facebook, MySpace, and LinkedIn connections – as well as their social information – and then integrates it all into your Outlook contact directory. You can add new contacts [...]


Thu, Feb 18 at 8:26PM

The general session videos have started to be uploaded and are now available for viewing and presentations are also available for download. Our VP of Marketing, Jascha shares a story about roller coasters and conference innovations and asks what were your thoughts on Engage? Take a moment to rate the sessions you attended, leave feedback or create your own discussions - we're always open to hear about places for improvement or change.


Tue, Feb 16 at 3:23PM (0 comments)

Michelle Anderson posted Get FREE InfoChimps Twitter Census Data!

The second of four fabulous Great Data Give Away prizes is now up for grabs…InfoChimps Twitter Census Data! This is no small award, my beloved data geeks. This dataset is a corpus of tokens collected from tweets sent between March 2006 and November 2009. That’s 3 years of tweets! A “token” is either a hashtag (#data), a [...]


Tue, Feb 16 at 8:19PM

I'm really excited about the Engage conference next week - I hope you are too. Besides all of the great sessions, it's a fantastic opportunity to meet friends - old and new - and learn about how people just like yourself are solving their business problems at their companies. These relationships will carry on well past the conference itself. I'm also thrilled to be hosting the session "Hidden Gems and Top 10 Reports in Webtrends Analytics." It's ... [read more]

Derek Fine: Thanks for all who attended our sessions! The presentations should be here soon. Please contact me directly if you have additional questions and/or if you'd like to provide feedback on our sessions privately or directly, instead of online.
Nancy Sepulveda: Thanks Derek! Your session was insightful and I am looking forward to the presentation. Nancy
Derek Fine: Presentation is now posted on Slideshare here: http://www.slideshare.net/WebTrends/webtrends-engage-2010-hidden-gems-in-analytics-3116457

Wed, Feb 10 at 3:46PM (3 comments)

Just a week ago we served up the first course of our delicious Webtrends Facebook fan page contest The Great Data Give Away. Since then, every self-respecting information geek has fogged up the prize case glass in anticipation of discovering who will win the delectables up for grabs. This week’s prize is totally tasty: Two comprehensive [...]


Thu, Feb 11 at 11:19AM

Michelle Anderson posted Engage 2010: The Last Day

The skies were clear in New Orleans on the last day of the Engage 2010 customer conference, which continued the camaraderie and collaborative learning found in the first and second days. The breakout sessions overflowed, smiles lit the rooms, and the conversations that spilled out in the hallways were punctuated by the sound of high-fives [...]


Thu, Feb 11 at 11:19AM

Michele Warther posted Feedback and Presentations

As the sessions and workshops wrap up we'll have the presentations or materials available here for download. Take a moment to rate the sessions you attended, leave feedback or create your own discussions - we're always open to hear about places for improvement or change. Thanks!

john kottcamp: It's been a great conference. Looking forward to getting all the materials/presentations.
Cosmin Dumitrescu: Thanks Michelle, I would like to see the "turning blogging and social media into profits..." presentation if is available
Michelle Wright: Is there any way to get the Ignite presentations? The presentation on Branding was outstanding. I'd love to get hold of the slide deck. Some of the others... well, I'd love to get the branding presentation!

Fri, Feb 5 at 5:16PM (4 comments)

A few of us will be heading out for a run each morning before breakfast at the conference. If you're interested in joining us, please drop a reply here, or just meet us at the lobby at 6am. We don't know New Orleans very well, so we will probably leverage some existing runs we find (does anyone know of any?). Say, 5 miles or so around the city. Perhaps starting with these runs: http://www.mapmyrun.com/find-run/united-states/la/new-orleans See you... [read more]

jascha kaykas-wolff: i'll pass ;)
Eric Butler: We had a great first-day run today, heading down St Charles Ave to the Garden District...a total of 4.4 mi. Here's the map if you're interested: http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=110179455293018614683.00047ea191d78a2401ae1&ll=29... [read more]
Derek Fine: @salman: where were you? :) Eric, Swope, thanks for the good times.

Fri, Feb 5 at 1:52PM (7 comments)

Michelle Anderson posted Engage 2010: The Second Day

The first full day of the Engage 2010 customer conference began yesterday morning with a ballroom packed with professionals eager for inspiration into the methodologies of making sense of customer intelligence. We started off with a short speech from Webtrends’ VP of Marketing Jascha Kaykas-Wolff. Jascha welcomed everyone to New Orleans, explained the philosophy behind the [...]


Wed, Feb 3 at 6:26PM

I'd be interested in listening to your thinking, lessons learned, and observations about platforms inside the firewall.

Richard: Interesting! Actually the thought of this recently came to me as I begin focusing more on intranet. I'd be interested in knowing if you are looking at doing the same! I definately see social media, at least for our company, as something working it's ... [read more]
Kali Kucera: If anyone would like to talk more on the subject, tonight at Pat O'Briens would be a good opportunity. Just let me know and we'll meet up.
john kottcamp: We've been working with one of our biggest clients over the last year creating a varierty of social interaction scenarios on several internal portals, all built on SharePoint. Would be glad to dicuss. I can't make O"Briens though. But let's try to co... [read more]

Wed, Feb 3 at 2:44PM (3 comments)